Football Federation Australia holds breath over TV rights deal
by: Ray Gatt
From: The Australian
August 29, 2012 12:00AM
FOOTBALL Federation Australia and Fox Sports have moved a step closer to finalising the long- awaited television rights deal for Australian soccer following a further round of intense negotiations yesterday morning.
The Australian understands FFA and Fox Sports met in Sydney and
an announcement could come as early as next week as the code continues to nervously hold its breath for the final outcome of what is widely regarded as the most crucial deal in Australian soccer history.
Exactly a week after the Australian Rugby League Commission sealed a $1.025 billion deal for the sport, FFA and Fox Sports executives were yesterday tight-lipped and would not confirm or deny a meeting had taken place.
An FFA spokesman issued a statement later which read: "Talks are continuing with subscription and free-to-air broadcasters about the rights to international and domestic football. The talks are at an advanced stage and FFA anticipates a positive outcome for the game."
It is no secret the game's head body
is holding out for a $200 million financial windfall
over five years for the
pay-TV and free-to-air rights - a considerable rise on the $125m, seven-year deal with Fox that ends next year.
The concern, however, is that there might not be enough money left in the bank after last year's billion-dollar AFL deal and the recent rugby league contract.
Further complicating the issue was yesterday's announcement that Fox Sports has signed a deal, along with the Nine Network, for the rights to cover the International Cricket Council's major tournaments - the World Twenty-20, the one-day 50-over World Cup, the Women's World Cup and the under 19s World Cup - until 2015.
The local Big Bash 20-20 cricket competition, which is shown exclusively on Fox Sports, is also attracting huge interest for its television rights and is seen as a serious competitor to the A-League, although it is played over a much shorter period.
Also at issue for FFA is the free-to-air component of its new deal.
The Australian has been told that
one-time front-runner Channel Ten has not been back to the negotiation table for "quite some time" and that
SBS, which used to be the home of Australian soccer, was now in the box seat.
Former television sport guru David Salter believes Ten, which lost out on the rugby league rights, "would be unlikely to buy their way into an A-League deal".
"The viewer numbers on Fox weren't spectacular in FTA terms, while the coverage costs around the country are substantial," Salter said.
"But if the best game of the round was already being covered for Fox Sports, TEN might run it late night just so FFA could tell their sponsors they were on network television. But I doubt much cash, if any, would be involved."
Salter, a former head of sport at the ABC and the Seven Network, cast doubt on the code's ability to get the $35m-$40m five-year deal.
"Soccer makes more sense as a pay-TV proposition, where it fills up hundreds of hours of airtime, but I suspect the money they are hoping to get is out of the question in the current climate," he said.
"Sport is certainly the main driver of subscriptions, but the penetration of pay in Australia now seems to have levelled off at just under 20 per cent of households.
"League and AFL underpin that level and I doubt there's any convincing data to show that the A-League coverage has made much of a contribution to subscription rates.
"But you'd have to ask Foxtel about that."
http://www.theaustralian.com.au/spor...-1226460244401