Newcastle Jets: Northern NSW Football recalls David Eland from A-League job
NEWCASTLE Jets chief executive David Eland will step down from the role at the end of the A-League season.
Eland, who has been acting in an interim role at the club since August while maintaining his position as Northern NSW Football chief executive, said on Thursday that the NNSWF board had asked him to relinquish the A-League job.
“My board has drawn a line in the sand at the end of the current A-League season,” Eland said in an interview with the online Daily Football Show.
“They’ve been extremely supportive since August, but they’ve determined that at the end of the A-League season they’d like me back in my Northern role full-time, which is fair enough.
“At that point the FFA’s going to have some decisions to make whether they appoint another interim or whether just try and make do until at least they know what’s going on with the ownership.”
The FFA is trying to negotiate the sale of the Jets, possibly to Chinese businessman Martin Lee, after taking away Nathan Tinkler’s licence last year. Eland said he was not directly involved in those negotiations but reiterated that the most important characteristic of any future owner was that he was prepared to invest in the club.
“The good news for the club is that there is genuine interest in the club, which is great,” he said. “I’m well aware of the reports around Mr Lee being in Australia etcetera and showing interest in the Jets. Certainly there seems to be a real interest in football, which is great, and a preparedness to invest, which is even better . . . .
“There’s been a concentrated effort to get back engaged with the community. It’s so important that any owner understand that and they are prepared to continue the great work that the club’s done since the licence was taken away from the Hunter Sports Group.”
Eland said the club needed an investor who could take advantage of all the concessions available under the A-League salary cap, although he said the
Jets would exceed the cap this season.
He told the
Herald that the sale of defender Lee Ki-je had allowed the club to sign Morten Nordstrand and Steven Ugarkovic and
shift wages for Ben Kantarovski and Ben Kennedy outside the cap under the concession for home-grown players.
But the Jets did not have enough funding for marquee players and operated with an off-field staff dwarfed by most other clubs.
“Leave the football staff out of it,
there’s a staff of eight that are running this A-League club. The staff at other clubs would be three, four times that, so there is investment that is required off the field. It’s very fair to say that the club has not been resourced adequately for a number of years.”
“We want to service our sponsors better, we want to service our members better, but that all comes with resources.
“On the field, clearly without marquees it is difficult to compete with the powerhouses.
“There’s also so much more we could be doing to support the players that we have by improving their training environment, by being able to invest more in all the high-performance programs and services that other clubs have access to.”
Eland said he was preparing a strategic plan for the FFA, but “ownership’s going to have a big bearing on that”.
“An owner that comes in will have their own ideas,” he said.
Eland said the club needed to offer more to fans on match days.
“The other strategic pillar that I suggest the club needs to invest heavily in is entertainment. We need to provide a better match-day experience for our members and fans.
“Clearly all the research shows that when fans are coming to football or any other sport, they’re looking for an event.
“They want to be entertained from the moment they arrive. That comes with investment.”
He said the
Jets would hold a second round of member and fan forums at the end of the season to gauge the club’s performance.
“There were a number of forums held immediately after the FFA took control of the licence, and what we’ve been trying to do is implement the great ideas that came out of each and every one of those forums.
“The establishment of the Jets in Business as an entry-level opportunity for local businesses, what we’ve been doing on match days, the initiative with the RAAF was absolutely essential.
“What will happen at the end of the season is that we’ll embark on that process again.
“We’ll invite our members and our fans to join us in the evaluation of season ’15-’16.
“We’re flat out running a football club at the moment, and we’ll go back to our fans at the end of the season.”