Mitchell Murphy building for future despite uncertainty By ROBERT DILLON June 25, 2015, 9:30 p.m.
Making it official: Beechwood Homes managing director Vic Cavasinni, second from left, seals the deal to become the Jets home-game "principal sponsor". Picture: Marina Neil
Making it official: Beechwood Homes managing director Vic Cavasinni, second from left, seals the deal to become the Jets home-game "principal sponsor". Picture: Marina Neil
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MITCHELL Murphy knows he needs to keep kicking goals if he is to be retained as the long-term chief executive for the Newcastle Jets.
The announcement on Thursday that the Jets had secured a home-game ‘‘principal partner’’, Beechwood Homes, for one season with a one-year option should only enhance his prospects.
It will be just the second cash-paying major sponsor in Newcastle’s history, after online bookmakers Centrebet in season 2008-09.
The club’s other major sponsors have effectively been Clayton’s deals, promoting companies owned or affiliated with former owners Con Constantine and Nathan Tinkler, such as Parklea Markets, Hunter Ports and Castle Quarry Products.
Murphy said the Beechwood deal was for a ‘‘sizeable figure’’ and negotiations were well advanced with a potential major sponsor for Newcastle’s away-game strip.
‘‘The market is tough for everybody and we learned very early on that to go and sell the kit holistically, for both home and away, in the current commercial landscape is going to be difficult,’’ Murphy told the Newcastle Herald.
‘‘So we decided to go with a hybrid model, where we’re selling the front of the home jersey and also the front of the away jersey to different partners.
‘‘We’re well down the track with negotiations on that. I suppose it makes it easier when you’re spreading the sell, rather than asking someone to come up with one very big number.’’
Beechwood Homes managing director Vic Cavasinni said the Hunter Region had been ‘‘kind’’ to his company over the past 35 years and this was a chance to ‘‘support the community’’.
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Beechwood is also a sponsor of the Newcastle Knights.
“The people of Newcastle and the Hunter deserve a team in the nation’s elite football competition and we are pleased to help out,’’ Cavasinni said.
“. . . as builders we know the importance of building on solid foundations. We believe that the new Newcastle Jets are putting those foundations in place now, so we look forward to the journey together.’’
The only complication in negotiating the deal was that Beechwood also sponsors Sydney FC, so an agreement was reached whereby Newcastle’s shirts will advertise Autism Awareness for their home games against Sydney.
‘‘We contacted Sydney FC to let them know we were speaking to Beechwood,’’ Murphy said.
‘‘We wanted to be transparent about it. They were incredibly supportive.’’
Having been appointed as Newcastle’s CEO in February, Murphy’s future was clouded by the demise of Nathan Tinkler as Jets owner last month.
Like the rest of Newcastle’s administrative staff, Murphy is on a rolling month-by-month contract while the club remains under Football Federation Australia ownership.
But his aim is to stay at the helm once the governing body finds a new owner for the franchise.
‘‘For me, it’s quite simple,’’ Murphy said.
‘‘It’s business as usual until a new owner comes in, and then we’ll see how that new owner wants to progress.
‘‘But I’m fully committed to the club and I think we’ve shown a lot of positive signs in recent weeks that the future looks bright.
‘‘There’s a lot of work still to be done, and we’re very aware of that, but I think we’ve made some profound inroads.
‘‘It’s an unusual set of circumstances, but the commitment and resilience of the staff has been first-rate.’’