No not really.
Foxtel was advertising the fact that if you want to watch Man U every week live, or if you want to watch every A-League match live, then you need to get Foxtel.
having their brand and showcasing their products to the free to air market and 'casual' football fans is a really good way to sell more subscriptions.
Last night was all about everyone pushing their brands be they Man U, FFA and Foxtel. By all reports people had a good night so it looks like a worthwhile exercise for all involved.
And as you said its all good for Australia and Football in general.