Quote Originally Posted by pv4 View Post
jeez. hopefully some/all of that goes to charity or something!

should be a bit different and a bit of fun anyway.
for profit company. only 5km. easily 75% chicks. so it's more about people feeling good about themselves since they are exercising (reward themselves later) and having fun (not losing).

"brands don't sell products, they sell actualisations of their brand identity" - naomi klein