Herald football writer JAMES GARDINER reflects on a bitterly disappointing season for the Jets and looks to the future with coach Phil Stubbins.
WHERE to for the Newcastle Jets?
Where do you start?
For a fifth straight season, the club's 10th anniversary, the campaign opened with renewed optimism.
A fresh pilot, Phil Stubbins, full of enthusiasm, delivered an all-too familiar promise of finals football.
In truth, the Jets were shot down almost before they left the runway.
Poor recruitment. Too many players with question marks. Players coming back from long-term injuries, others new to the A-League, some at the last-chance saloon. All high risk.
A rookie head coach who had success as an assistant but had spent the past two years in Thailand after a short period at the AIS.
A front office restricted by a lack of autonomy and resources.
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Financially embattled owner Nathan Tinkler showed his intent by putting the "for sale" sign up, adding in his usual blunt style that he "can't wait to get them out the door" before performing a mid-season backflip.
Still, hope remained.
Certainly few foresaw the horror show that played out.
Twenty-seven games produced just three wins, a meagre 17 points and a second wooden spoon.
The issues were at both ends. They leaked a whopping 55 goals and scored a meagre 23 for a goal difference of minus 32. All totals were the worst in the league.
The result was a train wreck - the worst campaign in the club's history. A major overhaul is needed.
Stubbins remains at the helm - a breaking point for many previously rusted on fans - and, along with new chief executive Mitchell Murphy, is charged with the remake.
Essentially, that process began in late January when Tinkler, at the prompting of Stubbins, moved to sack captain Kew Jaliens, all-time leading goal scorer Joel Griffiths and senior players David Carney, Billy Celeski and Adrian Madaschi.
All have departed bar Carney, who has a year to run on his $235,000 a season contract - nearly a tenth of the $2.55 million salary cap.
The catalyst for the unprecedented action was a shambolic 7-0 loss to Adelaide United in round 15 - another club worst.
Support staff Clayton Zane, Neil Young and Andrew Packer were also ushered out. In the weeks before, Sam Gallaway and Marcos Flores were released. Argentinian striker Jeronimo Neumann followed soon after.
Reasons for the mid-season clean-out have varied.
Undisputed is that the senior players had serious concerns over the direction under Stubbins.
"There are no regrets whatsoever," Stubbins said with regard to the mass sackings.
"When you want to improve things there are times when you need to be strong and make decisions."
The Jets were on eight points with one win and their finals hopes gone. In the 12 rounds since the flashpoint, they have picked up nine points, highlighted by wins over a second-string Wanderers and league favourites Melbourne Victory.
Daniel Mullen, Lee Ki-je and Enver Alivodic have proved valuable additions to the roster. Whether the Jets would have fared better or worse with the initial squad is debatable.
With the input of new assistants James Pascoe and Mark Jones, they have been better structured, harder to break down and in recent weeks expanded their attack.
The first building blocks have been laid.
Lee and Mullen have extended their stay as has promising attacker Mitch Cooper. Nigel Boogaard is the first of what will be a blanket of new faces.
"We have started by trying to get a grounding at the back," Stubbins said.
Serbian winger Enver Alivodic is close to finalising a new deal.
The future of striker Edson Montano, Taylor Regan, Sam Gallagher, James Virgili, Nick Cowburn, Allan Welsh, Travis Cooper and Max Burgess could be determined as early as Monday. It's doubtful many will be retained.
"Looking at the front third, we need more goals," Stubbins said. "Enver has shown that he is capable of both scoring goals and assisting in a way that is productive.
"Edson finished with three goals in three games to take his tally to six.
"Has it been enough over the course of the campaign? I would say it is OK, fair. " would also say Edson has a lot more in his locker."
Zenon Caravella has been released, Andrew Hoole is headed to Sydney FC, Scott Neville wants out of the final year of his contract and Mark Birighitti, who is on-loan at Italian Serie B club Varese, is unlikely to return.
It's conceivable the Jets could have more than a dozen places to fill on the roster.
Tinkler has promised that the Jets will use their full salary cap and marquee players allowances. They have been linked to a number of Australian-based players headed by Bernie Ibini, Mickael Tavares, Zac Anderson and Jamie Maclaren.
Then there was the recent outlandish claim from Tinkler that the club was in the hunt for English Premier League striker Peter Crouch, although the Jets owner did not seem aware that the former England man had signed a new two-year deal with Stoke in January.
Untried duo Themba Muata-Marlow (Sydney FC) and Andy Brennan (South Melbourne) are understood to have signed two-year deals.
"There is opportunity to bring in fresh blood and that will happen," Stubbins said.
"We have a lot to sift through in terms of the cap, what we can and can't afford, how we balance it all. We certainly need more attacking flair from the central area. We have Mitch Cooper, Josh Barresi, who we haven't seen in the jersey yet, Ben Kantarovski and Jacob Pepper who are already signed.
"We need goals, so we need players alongside the four we have mentioned with real quality.
"We need more creation and effective outcomes in terms of goals."
Targeting quality players is one thing, signing them is another.
Newcastle have struggled in recent seasons to attract the pick of the crop.
Tinkler's fall has been well documented.
Players talk.
The late payment of wages for the past three months, combined with outstanding superannuation and a string of other controversies have damaged the club's reputation. The Australian Tax Office has a garnishee order that enables it to take the club's monthly A-League grant that is meant to cover wages, tax and player entitlements.
But Stubbins remains optimistic
"We have to make Newcastle an attractive option," he said. "We have to give players confidence about where we are trying to take the club.
"It's not about plugging gaps, we are trying to breach the teams that are above us.
"This season we have entered every game as an underdog. We want to be favourites.
"We need to change that.
"The challenge for myself is to attract good players to the football club."
Fans have deserted the Jets in droves.
From a base of 10,000 members, an average of just 7189 fans turned up for the final five home games, which included visits from neighbours the Mariners and Sydney FC.
How many of those will be back next season?
"Signings are obviously going to give people hope," Stubbins said. "If we bring in quality players fans will get excited. We try to build some momentum. The pre-season starts, there is a fresh outlook, hopefully we start in a good vein, win some games and take that into the season proper."
The criticism of Stubbins, largely from long-suffering fans, has been relentless and understandable given the lack of success. The coach has remained steadfast and refused to buckle.
"For me personally it has been a disappointing campaign, one certainly of learning," he said. "Now I have the advantage of being involved for a year at the club.
"I have a total licence to bring in the players I feel can improve the club. Having the autonomy to make the decisions yourself, along with debate and transparency with the staff.
"We have a very functional environment in terms of the coaching staff and everything else now. Although we haven't won as many games as we would have liked, we have been very close, certainly over the last eight weeks or so. That is something we can build on."