Football Federation Australia (FFA) has unveiled a new $160 million four-year broadcast deal for the code, double the previous agreement.

On a day new FFA chief executive David Gallop declared was "very exciting" for the sport, he announced the new television rights deal would be shared between Foxtel, Fox Sports and SBS, with some A-League matches to be shown on free-to-air television for the first time on SBS.

"The former sleeping giant of Australian sport is awake. He's out of bed, he's in the street and now has some cash in his pockets," Gallop said at a media conference.

Beginning at the start of the 2013/2014 A-League season, SBS will show one live match every Friday in the deal that ends on July 1, 2017.

The network will also broadcast all finals matches, including the grand final, on a one-hour delay and a weekly highlights show.

FFA chairman Frank Lowy hailed the new deal.

"The outlook for Australian football is increasingly positive," he said.

Gallop said the $160 million consisted of $148 million cash and $12 million in advertising and marketing.

The A-League salary cap will not be raised despite the increase in money coming into the game, Lowy said.

Read more: http://www.smh.com.au/sport/ffa-anno...#ixzz2Cd5Ndrxq
would prefer $148m in cash to $140m.