I dunno, Wiggo has been a pretty awesome cyclist for a while now
2000 Olympics Bronze medal in the track team pursuit
2001: Silver team pursuit
2002: Bronze team pursuit
2003: Gold team pursuit
2004 Olympics: Gold in pursuit, silver in teams pursuit & bronze in the madison (first time in 40 years 1 cyclist had won 3 medals)
2005 won Individual & team pursuit gold medals
2007 World Champion Individual & team pursuit gold medals
2008 Olympics won gold in the pursuit again (first time it had been successfully defended) & gold in team pursuit - including breaking the then world record twice in 2 days. Also world champion in individual pursuit,team pursuit (another world record) & madison
2009 4th in le tour & won the Herald Sun Tour
2011 Won Criterium du Dauphinè, Crashed during le tour & had to withdraw, 3rd in Vuelta, second in time trial world championships
2012 he was the first cyclist to ever win Paris-Nice, the Tour de Romandie and Critérium du Dauphiné in one season.
(i've probably missed some of his results
http://en.wikipedia.org/wiki/Bradley_Wiggins)
And besides, he has the best sideburns in this years tour.