lol plague - "big picture" is medium to long term goal setting. Not short termism, which is what he is saying.
I expect us to be aiming for trophies in coming seasons also (as everyone else does), however to expect an almighty turnaround in less than 12 months with so many other clubs ahead of us in organisation and financial outlay is just being fanciful.
Goals have to be realistic and attainable, expecting shit to become gold overnight just sets you up for disappointment. Even the Mythbusters spent hours upon hours working before proving you
can actually polish a turd