Q clearly demonstrated the card had in actual fact stayed the same thickness, perhaps it was a density issue..... They were however thicker than the WSW foundation and second year card. So I think that's a win. They did invent the cards after all.
I agree whole heartedly with the fridge magnet. I actually glued the cardboard on to the old full sheet magnet as someone on here suggested.
Maybe some think the merchandise and membership packs are trivial, others might feel they are very important.
Haus has hit the nail on the head, and your point further demonstrates the need for the agenda to be equally driven by the fans not just the club.