20% of the Aust market (and that figure takes into consideration ‘sporting apparel’ sold at Kmart Big W etc so Rebels % of ‘premium/branded/team’ merch would be much much much higher).
Rebel are 5 times bigger than their nearest competitor.
So yeah, they are the biggest shop window for your product, but hell yeah let’s just ignore that. Jets shirts are such destination products people will travel the earth to find them.






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