To be fair, Bolt has done more for CCM's profile than CCM have done for themselves basically since Arnie left. Meilekamp (sp?) on The Project already seems to have gathered more hype around the club than the entire Luis Garcia project did.

Is it an issue that CCM need this interest boost in such a tacky way? Almost definitely.

But still, they need it and even the mere mention of Bolt has done a lot.

There's no such thing as bad #fakenews